Blinn-Schulenburg offers social media marketing tips for small businesses

The Blinn College-Schulenburg Campus will offer a social media marketing for small business course beginning this March to help business owners reach new and existing customers.

The introductory social media marketing for small business course is designed for individuals who want to learn about the latest social media marketing tools that help businesses engage existing customers and reach new customers.

The course covers the basics of social media marketing, primarily focusing on social media networks such as Facebook, Twitter, YouTube, Pinterest, LinkedIn, and Instagram. By the end of the course, students will understand how to market through social media in order to reach new customers and stakeholders for their company.

Janet Murphy, who oversees the social media and digital activities for local best-selling author Beth Wiseman, will teach the class. She primarily uses Facebook and Pinterest, while using Twitter, Instagram, LinkedIn, and YouTube on a regular basis. Maximizing the use of keywords to improve search engine optimization (SEO), she writes and posts to the author’s WordPress blog and publishes a monthly newsletter to over 4,000 subscribers via the MailChimp email service.  She stays on top of social media techniques, tools, and trends through multiple blog subscriptions and contacts in the book publishing industry.

The class will meet from 8-10 a.m. on Friday mornings, March 22 to April 19. Registration is $89, and students must purchase their own textbook. Advance registration is required. For registration information, please contact Distance and Community Education Coordinator Loraine Orellana at 979-743-5237 or lorellana@blinn.edu .

Blinn-Schulenburg offers a variety of academic transfer, workforce training, and continuing education classes to fit the needs of any student. For information on course offerings and student registration, visit www.blinn.edu/schulenburg or call 979-743-5200.